Thursday, December 8, 2011

The Best Part of Waking Up is...Lego In Your Cup?


OK, this is bugging the hell out of me.

This commercial for Lego Duplo is running in pretty heavy rotation right now on Nick Jr. right now.  There's nothing wrong with the spot, it's fine.  And Lego Duplo looks like something I might actually buy for my 3 1/2 year old.  She'd probably like it a lot.

The problem I have with the spot is that the music sounds really, really like the Folger's music.  You know the song...

"blah blah blah blah blah, 
blah blah blah blah blah,
the best part of waking up
is Folger's in your cup"

Oh, I know it's not exactly the same, but it's close enough that by the end of the spot, every time, I can't help humming to myself,  "the best part of waking up is Folger's in your cup."

Which really bothers me because I hate that song.

Also annoying is the announcer, who seems to have taken the afternoon off from her phone sex job to record this AVO.  She is so breathy and and urgent and... eager.   Is this supposed to feel intimate and approachable?  Like "I'm telling you a secret about Duplo"?

To me it just says "hand job in the alley."



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