The Dumbest Kid in Advertising

How many times does this kid need to be told?

They don't expire... they're rollover minutes.

I mean after half a dozen commercials doesn't this kid get it yet? I think his Mom has had enough. Look at her face... she can barely contain herself. She is practically quivering with rage.

If another one of these spots gets produced and this kid still can't understand that one AT&T minute is just as good as another, I think the Mom is actually going to beat him senseless.

It's funny to watch how she becomes more and more unhinged from spot to spot... a couple of years ago she's mildly annoyed, then begins to get more frustrated, starts becoming unhinged, then positively paranoid.

Beat it kid.

I like these spots. They're well written and the casting is great. The Mom is a real quirk, the Dad is like an actual person, not the doofus dad we're used to, and the kids are close enough to real teens to be convincing.

Only one problem, though.

See, your AT&T rollover minutes actually do expire.

They do get old, and after a year they expire. Says it right there on the bill... "Unused Package Minutes Expire After 12 Billing Periods."

So cool it Mom.

Turns out your kid is the smartest kid in advertising.