Where's the joke?

Have you see this spot?



I get this. The guy hears his wife talking on the phone about all the delicious goodies in the house. Apple Turnovers, Boston Creme Pie, Key Lime Pie. But where are they? He can't find them. Where could they be?

Ahhh they're the yogurts!

Duh-oh! What a dumb ass!

Another commercial where the man/dad is a dope. I don't particularly care for it but I get the joke.

But the next one makes no sense to me at all.



Is this sequel supposed to take place on the same day as the first spot? The guy is wearing the same shirt but different pants. The woman is wearing a very similar sweatsuit, but with a different T-shirt, and her hair is now in a ponytail.

If it is supposed to be a different day, the wardrobe would be obviously different, not sort of the same, right? Is it later that same day? Later that month? Next week?

And the relationship between these two? She doesn't respect him; every look she gives him pretty much says "what a idiot I married". He is obviously scared to death of her... he's afraid to talk on the phone when she's in the room. Is he in trouble now for talking on the phone, or eating the yogurt, or both? Was he supposed to ask permission? Did he eat her favorite flavor?

I don't get the joke.

The first spot follows the familiar, unfunny formula where the woman/mom is smart and the man/dad is a hopeless doofus. It's a terrible construct, but we're inured to it, so it goes by largely unnoticed. It's usually executed in a good natured manner, no one gets hurt.

I guess the second spot follows the formula too, but there is nothing good natured about it. It's just uncomfortable to watch. And not funny, either.

Did the first spot sell so much yogurt that a second one had to be produced? Maybe the demographic for this is "women who think their husbands are idiots."

Hmmm, that's probably a pretty big segment of the population. Maybe they've got something after all.